Expect further commitments to sustainability
The beauty and fashion industries now seems united on reducing the impact of plastic pollution, with new thoughtful packaging strategies and refined formulations. Lush is pioneering the movement for zero packaging (‘naked’, as they call it) by making products in solid form, from shampoo to make-up, and in January 2019 the brand will open the first packaging free cosmetic shop in the UK.
In addition to the #passonplastic campaign, comes the rise of #waterlessbeauty. As the industry’s most-used ingredient, there are concerns that demand for water could outstrip supply. Cosmetics giant L’Oréal has committed to a 60 per cent reduction in water consumption per finished product by 2020 (from a 2005 baseline), while Unilever is committing to halve the water associated with the consumer use of its products by 2020 (against a baseline of 2010).
In 2019, expect to see the launch of more ‘dry’ products (think powdered cleansers and dry sheet masks), as well as entirely waterless beauty brand launches.
Our Favourite so far….
Vanderohe Nourishing Face Serum, £33
Ultra-luxurious and organic, If you’re serious about going plastic-free whilst maintaining quality, Vanderohe is a brand worth taking a look at. The Nourishing Face Serum is arguably the cult product, most suited to sensitive or dehydrated skin. All Vanderohe’s potions are housed in completely plastic-free packaging, using a dark violet glass to protect the ingredients.