Daniella Draper – Brand of the Week

Coming up to celebrating 10 years of business, British Jeweller Daniella Draper has grown a family business with firm roots in its Northern heritage, along with amassing an incredibly loyal following.

Some of her key pieces have been featured in Vogue, Tatler, Harper’s Bazaar, Dazed and Confused, ELLE and V Magazine and worn by Kate Moss, Ed Sheeran, Chloe Grace Moretz, Romeo Beckham and Ellie Bamber.

Daniella’s love of beautiful things was a defining characteristic from a very early age, motivating her to build up a formidable collection of treasures, which still inspires her work today. Drawing on her love of romance and travel, Daniella’s jewellery is charmingly rustic and timelessly wearable in its ability to appeal to all ages. Tying in stimulation from land and sea, Daniella now boasts four stand-alone stores bearing her name in Cleethorpes, Lincoln, Beverley and Bowness-on-Windermere.

The brand is hoping to find a permanent store location in London, following the much anticipated  pop-up store in the Duke of York Square in Chelsea which is open until January 2019.





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