Tobias & The Bear

Having met in 2007 as creative and editorial heads of a newly launched online fashion store we were colleagues first, friends soon after and then some time after that, mums to our little dudes, Tobias and Arlo (the Bear in the tale).

It was a post maternity leave water cooler conversation (yes, they really do happen) that triggered the idea for Tobias & the Bear – great printed leggings, with unique designs created by us, for boys, or tomboys (or for any mum who wanted a break from the sea of pink out there). Our hunt for just this had failed time and again and our babies were at risk of having to wear styles we felt were suited for men more than boys. That was in the autumn of 2013 and just 10 months later, we were up and running with our first four designs.

We’ve since learnt that actually, there are an awful lot of mums who don’t want to dress their girls in bows and frills and so the collection has a real unisex handwriting. We’re not about seasons. We believe in building a large collection of incredible styles and prints which we add to regularly and everything we do is 100% made in the UK – that’s really important to us. Leggings are our love. Cool bedding and interiors are another passion (and new for us this spring) and tees and sweatshirts are coming soon – because why wouldn’t we want to complete the look.

 Leanne & Ruth


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