Italian elegance at its best. Almost no other label manages to switch between modernity and tradition as successfully as Prada. Miuccia Prada designs timelessly classic tote bags as well as unusual trend items with the must-have factor.
The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada (English: Prada Brothers) – in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.
Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his company. Ironically, Mario’s son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.