Multi-sensory exhibition featuring ten extraordinary perfumes and their pioneering creators, who have radically changed our perceptions of fragrance over the last 20 years.
Discover a vibrant new perfume scene, the contemporary cult perfumes shaking up scent culture and the unseen works of art worn on our skin. Contemporary perfume provocateurs are dispensing with traditional high gloss communication concepts, gender boundaries and conventional notions of good taste.
From the self-taught to the classically trained, the exhibition explores perfumers reworking their palette of ingredients to construct original and outrageous signatures which assault all of the senses. Seeking out visceral, surprising and sometimes unsavoury smells such as smoke and sweat, they evoke unexpected places or moments, rather than simply trying to mask our own odours. No longer anonymous figures working behind the scenes for big brands; the selected perfumers have opened up and are celebrating their craft with a global online community of ‘fumeheads’. Providing insights into processes, engaging in discussions and even taking inspiration from customers, they have offered a much more accessible approach to perfumery that’s unlike anything seen before.
This exhibition will take you on an olfactory journey through a series of rooms designed to reflect the inspirations of the scents, from the Moroccan desert a Catholic confessional, a water theme park to a lover’s boudoir. Each room will include visual, auditory and tactile references to the identity and influences of the perfumer to guide you on your olfactory journey.
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