Gabriela wanted to create a brand that reflects a slower pace and process: where things are made with care and detail, where tradition is more important than trend, where there is a purpose to every piece.
Each garment is an item into which Gabriela can pour her desire— made with impeccable construction and uncompromising, noble materials. Together, they tell a story of the places she loves that made her who she is: Uruguay and New York.
Combining the utilitarian and the beautiful, she wanted to design long-lasting garments that hold memories for the woman who wears them.
“The Martha dress is so feminine; perfect for a picnic, maybe by the riviera – maybe both!” The Wonder List