Breguet Unveils New Point of Sale with Bucherer 1888 at Selfridges March 2018

The house of Breguet has unveiled a new point of sale with Bucherer 1888 at Selfridges. Located on the ground floor of the iconic department store within the Wonder Room, Breguet occupies a prime location, situated directly opposite the Orchard Street Entrance. The point of sale is adorned with luxury finishes that showcase the family of watches on display including: the Classique collection, Tradition, Marine, Type XX, XXI & XXII, Reine de Naples and Grandes Complications.

The Breguet opening with Bucherer 1888 at Selfridges is a first for the prestigious brand, showcasing Breguet’s reputation for Haute Horology; a recognition that it has sustained since 1775. The brand combines exceptional expertise in the mastery of complex Grandes Complications and historical heritage, with a modern, innovative spirit sustained today under the leadership of its President Marc A. Hayek. Breguet is the fifth brand from the Swatch Group’s portfolio to be housed within the iconic Selfridges store. Breguet’s point of sale with Burcherer 1888 is open now, ground floor Selfridges Wonder Room.


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