Doodle Sofa for Moroso
We doodle absent mindedly – doodling is a kind of half-conscious creative work. It is both a distraction, and also thought to help you concentrate on whatever you are doing at the same time. All three members of Front used doodles they had made during design meetings to create the sofa’s pattern. The decoration is a kind of by-product of Front’s creative process, inscribed onto the folded half circle of the sofa’s form. www.moroso.it
Sofia Lagerkvist and Anna Lindgren are the members of the Swedish design group Front. Their works are based on common discussions, explorations and experiments and they collaborate in all projects from initial ideas to the final product. Front’s design objects often communicate a story to the observer about the design process, about the material it is made of or about conventions within the design field. In their work they have assigned part of the making of design to animals, computers or machines. They have made a constantly changing interior, created objects with explosions, robotic furniture and a range of furniture inspired by their fascination with magic.