David Beckham is announcing the forthcoming launch of House 99, a 13-piece grooming line, ranging from hair products to moisturisers and everything in between.
"I’m so excited to finally share House 99 with everyone around the world,"
"For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so.” David Beckham
The collection, a partnership between David Beckham and the beauty giant L'Oreal, looks to capitalise on Beckham's particular type of celebrity—as both a world class athlete and as a style icon. With the mens grooming industry booming, it seem the perfect timing for Beckham to launch this brand.
We can't wait to get our hands on this to see what all the fuss is about. Arriving March 2018!